Principles of Marketing 2006

Principles of Marketing 2006

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, inst...

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Bibliographic Details
Main Author: Kurtz, David L. (Author)
Other Authors: Boone, Louis E. (co-author)
Format: Manuscript Book
Language:English
Published: United Kingdom Thomson/South-Western 2006
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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