Principles of Marketing 2006
CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, inst...
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| Format: | Book |
| Language: | English |
| Published: |
United Kingdom
Thomson/South-Western
2006
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more. |
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| Physical Description: | liv, 655 pages illustrations; (some colour) 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780324407532 |
Principles of marketing