The communication plan the heart of strategic communication

The communication plan the heart of strategic communication

Saved in:
Bibliographic Details
Main Author: Potter, Lester R.
Format: Book
Published: San Francisco International Association of Business Communication 2001
Edition:2nd ed
Subjects:
Communication in organizations
Strategic planning
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Introduction to Strategic planning
  • The practice of strategic planning
  • The strategic plan in four parts.
  • pt. 1. Needs analysis/situational audit
  • pt. 2. Environmental scanning/assumptions
  • pt. 3. Strategic summary
  • pt. 4. Contingency pla

Similar Items