Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Harlow, England
Prentice Hall
2006
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxi, 1264 p. 27 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273695592 0273695592 |
Principles of marketing