Services marketing people, technology, strategy

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Bibliographic Details
Main Author:	Lovelock, Christopher H.
Other Authors:	Wirtz, Jochen
Format:	Book
Published:	Upper Saddle River, NJ Pearson/Prentice Hall 2007
Edition:	6th ed
Subjects:	Marketing > Management Customer services > Marketing Professions > Marketing Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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005	202416161028
020	0	0	\|a 0131875523 (alk. paper)
020	0	0	\|a 9780131875524 (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .L5883 2007
100	1	0	\|a Lovelock, Christopher H.
245	1	0	\|a Services marketing \|b people, technology, strategy \|c Christopher Lovelock, Jochen Wirtz
250	0	0	\|a 6th ed
260	0	0	\|a Upper Saddle River, NJ \|b Pearson/Prentice Hall \|c 2007
300	0	0	\|a xx, 648 p. \|b ill. \|c 29 cm
504	0	0	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Customer services \|x Marketing
650	#	0	\|a Professions \|x Marketing
650	#	0	\|a Service industries \|x Marketing
700	1	1	\|a Wirtz, Jochen
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=360365
964	#	#	\|c BOK \|d 01