Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Bibliographic Details
Main Author: Lovelock, Christopher H.
Other Authors: Wirtz, Jochen
Format: Book
Published: Upper Saddle River, NJ Pearson/Prentice Hall 2007
Edition:6th ed
Subjects:
Marketing > Management
Customer services > Marketing
Professions > Marketing
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 648 p. ill. 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0131875523 (alk. paper)
9780131875524 (alk. paper)

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