consumer behaviour Implications for Marketing Strategy

Specifically created to meet the needs of contemporary users interested in presenting their students with the developments in the consumer behaviour field, this book contains a section that hosts topics in areas such as culture and consumption, children and consumption, and others. It also includes...

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Bibliographic Details
Main Authors: Neal, Cathy M. (Author), Hawkins, Del (Author), Quester, Pascale (Author)
Format: Book
Language:English
Published: North Ryde, N.S.W. McGraw-Hill Australia 2006
Edition:ENHANCED 4TH EDITION
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