consumer behaviour Implications for Marketing Strategy
Specifically created to meet the needs of contemporary users interested in presenting their students with the developments in the consumer behaviour field, this book contains a section that hosts topics in areas such as culture and consumption, children and consumption, and others. It also includes...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
North Ryde, N.S.W.
McGraw-Hill Australia
2006
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| Edition: | ENHANCED 4TH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Specifically created to meet the needs of contemporary users interested in presenting their students with the developments in the consumer behaviour field, this book contains a section that hosts topics in areas such as culture and consumption, children and consumption, and others. It also includes cases from New Zealand. |
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| Physical Description: | xxxiii, 668 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 007471693X 9780074716939 |
Consumer behaviour implications for marketing strategy