Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C. 1944- Jerry Corrie
Format: Book
Published: New York McGraw-Hill Irwin 2010
Edition:9th ed
Subjects:
Consumer behavior
Marketing
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0073404764 (alk. paper) 
020 # # |a 9780073404769 (alk. paper) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.3  |b .P468 2008 
100 1 # |a Peter, J. Paul 
245 1 0 |a Consumer behavior & marketing strategy  |c J. Paul Peter, Jerry C. Olson 
246 1 # |a Consumer behavior and marketing strategy 
250 # # |a 9th ed 
260 # # |a New York  |b McGraw-Hill Irwin  |c 2010 
300 # # |a xix, 554 p.  |b ill.  |c 27 cm 
504 # # |a Includes bibliographical references and index 
526 0 # |a MKT756  |b BM770  |5 AAGBS 
526 0 # |a Consumer Behavior for Marketing Decision  |b Master in Business Administration  |5 Arshad Ayub Graduate Business School 
650 # 0 |a Consumer behavior 
650 # 0 |a Marketing 
700 1 # |a Olson, Jerry C.  |d 1944-  |q Jerry Corrie 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=359761 
964 # # |c BOK  |d 01 

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