Consumer behavior & marketing strategy
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| Format: | Book |
| Published: |
New York
McGraw-Hill Irwin
2010
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| Edition: | 9th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 554 p. ill. 27 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0073404764 (alk. paper) 9780073404769 (alk. paper) |
Consumer behavior and marketing strategy