Principles of customer relationship management

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Bibliographic Details
Main Author:	Baran, Roger Joseph 1945- (Author)
Other Authors:	Galka, Roger J., Strunk, Daniel P.
Format:	Book
Language:	English
Published:	Mason, Ohio Thomson/South-Western 2008
Edition:	Student ed.
Subjects:	Relationship marketing > Textbooks Customer relations > Management > Textbooks
Online Access:	Click Here to View Status and Holdings.
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041	0	#	\|a eng
090	0	0	\|a HF5415.55 \|b .B36 2008
100	1	#	\|a Baran, Roger Joseph \|d 1945- \|e author
245	1	0	\|a Principles of customer relationship management \|c Roger J. Baran, Robert J. Galka, Daniel P. Strunk
250	#	#	\|a Student ed.
264	#	1	\|a Mason, Ohio \|b Thomson/South-Western \|c 2008
300	#	#	\|a xvi, 511 pages \|b illustrations \|c 26 cm.
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a OCS761 \|b OM772 \|5 FBM
526	0	#	\|a Customer Relation Management \|b Master of Customer Service Management \|5 Faculty of Business and Management
526	0	#	\|a OCS462 \|b BA235 \|5 FBM
526	0	#	\|a Managing Customer Knowledge \|b Bachelor of Health Administration (Hons.) \|5 Faculty of Business and Management
526	0	#	\|a OCS551 \|b BA234 \|5 FBM
526	0	#	\|a Customer Relation Management \|b Bachelor of Customer Service Management (Hons.) \|5 Faculty of Business Management
650	#	0	\|a Relationship marketing \|x Textbooks
650	#	0	\|a Customer relations \|x Management \|x Textbooks
700	1	#	\|a Galka, Roger J.
700	#	#	\|a Strunk, Daniel P.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=359696
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