Principles of customer relationship management

Principles of customer relationship management

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Bibliographic Details
Main Author: Baran, Roger Joseph 1945- (Author)
Other Authors: Galka, Roger J., Strunk, Daniel P.
Format: Book
Language:English
Published: Mason, Ohio Thomson/South-Western 2008
Edition:Student ed.
Subjects:
Relationship marketing > Textbooks
Customer relations > Management > Textbooks
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 511 pages illustrations 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:0324322380 (pbk.)
9780324322385 (pbk.)

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