The marketer's guide to public relations in the 21st century

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Bibliographic Details
Main Author:	Harris, Thomas L. 1931-
Corporate Author:	Racom Communications
Other Authors:	Whalen, Patricia T. 1931-
Format:	Book
Published:	Mason, Ohio Thomson 2006
Subjects:	Public relations > Management Marketing > Management Corporations > Public relations
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780324312102
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090	0	0	\|a HD59 \|b .H276 2006
100	1	#	\|a Harris, Thomas L. \|d 1931-
245	1	4	\|a The marketer's guide to public relations in the 21st century \|c Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler
260	#	#	\|a Mason, Ohio \|b Thomson \|c 2006
300	#	#	\|a viii, 287 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 259-277) and index
650	#	0	\|a Public relations \|x Management
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Corporations \|x Public relations
700	1	#	\|a Harris, Thomas L. \|d 1931- \|t Marketer's guide to public relations
700	#	#	\|a Whalen, Patricia T. \|d 1931- \|t Marketer's guide to public relations
710	1	2	\|a Racom Communications
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=359687
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