Planning for power advertising a user's manual for students and practitioners

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Bibliographic Details
Main Author:	Halve, Anand Bhaskar 1955-
Format:	Book
Published:	New Delhi Thousand Oaks, Calif. London Response Books 2005
Subjects:	Advertising Advertising > India
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-359428
020	#	#	\|a 8178295490 (India : pbk)
020	#	#	\|a 0761933549 (U.S. : pbk)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .H3135 2005
100	1	#	\|a Halve, Anand Bhaskar \|d 1955-
245	1	0	\|a Planning for power advertising \|b a user's manual for students and practitioners \|c Anand Bhaskar Halve
260	#	#	\|a New Delhi \|a Thousand Oaks, Calif. \|a London \|b Response Books \|c 2005
300	#	#	\|a 260 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Advertising \|z India
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=359428
964	#	#	\|c BOK \|d 01