International marketing a global perspective

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Bibliographic Details
Main Authors: Muhlbacher, Hans 1949- (Author), Dahringer, Lee (Author), Leihs, Helmuth (Author)
Format: Book
Language:English
Published: London Thomson Learning 2006
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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005 2020929102346
008 t2006 a 001 eng D
020 # # |a 1844801322 
020 # # |a 9781844801329 
040 # # |a CPV  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF1416  |b .D34 2006 
100 1 # |a Muhlbacher, Hans  |d 1949-  |e author 
245 1 0 |a International marketing  |b a global perspective  |c Hans Muhlbacher, Helmuth Leihs, Lee Dahringer 
250 # # |a 3rd ed 
264 # 1 |a London  |b Thomson Learning  |c 2006 
264 # 4 |c ©2006 
300 # # |a xxvi, 737 pages  |b illustrations  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing  |x Management 
700 1 # |a Dahringer, Lee  |e author 
700 # # |a Leihs, Helmuth  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=359306 
964 # # |c BOK  |d 01