International marketing a global perspective
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
London
Thomson Learning
2006
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Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-359306 | ||
005 | 2020929102346 | ||
008 | t2006 a 001 eng D | ||
020 | # | # | |a 1844801322 |
020 | # | # | |a 9781844801329 |
040 | # | # | |a CPV |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF1416 |b .D34 2006 |
100 | 1 | # | |a Muhlbacher, Hans |d 1949- |e author |
245 | 1 | 0 | |a International marketing |b a global perspective |c Hans Muhlbacher, Helmuth Leihs, Lee Dahringer |
250 | # | # | |a 3rd ed |
264 | # | 1 | |a London |b Thomson Learning |c 2006 |
264 | # | 4 | |c ©2006 |
300 | # | # | |a xxvi, 737 pages |b illustrations |c 28 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |x Management |
700 | 1 | # | |a Dahringer, Lee |e author |
700 | # | # | |a Leihs, Helmuth |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=359306 |
964 | # | # | |c BOK |d 01 |