International marketing a global perspective

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Bibliographic Details
Main Authors: Muhlbacher, Hans 1949- (Author), Dahringer, Lee (Author), Leihs, Helmuth (Author)
Format: Book
Language:English
Published: London Thomson Learning 2006
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvi, 737 pages illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:1844801322
9781844801329