Business-to-business marketing
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2007
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| Series: | Advanced marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 359 pages illustrations 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781412919692 141291969X 9781412919708 1412919703 |
Business-to-business marketing strategic resource management and cases