STRATEGY SYNTHESIS RESOLVING STRATEGY PARADOXES TO CREATE COMPETITIVE ADVANTAGE

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; users an overly simplistic step-by-step strategic planning approach ; reworks original material into consistent and bite-size pieces of text ; and learns heavily to...

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Bibliographic Details
Main Authors: WIT, BOB DE (Author), MEYER, RON (Author)
Format: Book
Language:English
Published: Australia Thomson Learning 2005
Edition:SECOND EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a STRATEGY SYNTHESIS  |b RESOLVING STRATEGY PARADOXES TO CREATE COMPETITIVE ADVANTAGE  |c BOB DE WIT, RON MEYER 
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504 # # |a Includes bibliographical references and index 
520 # # |a Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; users an overly simplistic step-by-step strategic planning approach ; reworks original material into consistent and bite-size pieces of text ; and learns heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. This second edition of De Wit and Meyer's Strategy Synthesis takes a strikingly different approach. The fundamental differences of opinion within strategic management are not ignored pr smoothed over. Instead, the authors, carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become critical and creative strategic thinkers. 
650 # 1 |a Business planning 
650 # 2 |a Strategic planning 
650 # 3 |a International business enterprises 
700 1 # |a MEYER, RON  |e author 
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