STRATEGY SYNTHESIS RESOLVING STRATEGY PARADOXES TO CREATE COMPETITIVE ADVANTAGE

• Main Authors: WIT, BOB DE (Author), MEYER, RON (Author)
• Format: Book
• Language: English
• Published: Australia Thomson Learning 2005
• Edition: SECOND EDITION
• Subjects: Business planning; Strategic planning; International business enterprises
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xx, 469 pages colour illustrations 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 1861529651; 9781861529657

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; users an overly simplistic step-by-step strategic planning approach ; reworks original material into consistent and bite-size pieces of text ; and learns heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. This second edition of De Wit and Meyer's Strategy Synthesis takes a strikingly different approach. The fundamental differences of opinion within strategic management are not ignored pr smoothed over. Instead, the authors, carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become critical and creative strategic thinkers.