Exploring marketing research

Saved in:
Bibliographic Details
Main Author: Zikmund, William G. (Author)
Other Authors: Babin, Barry J.
Format: Book
Language:English
Published: Mason, OH Thomson/South-Western 2007
Edition:nineth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000naa#a2200000#i 4501
001 wils-358809
005 2018526104436
008 t2007 -US a## ##001 ##eng#D
020 # # |a 0324320884 (hbk. : student ed.) 
020 # # |a 9780324539028 (paerback) 
020 # # |a 0324539029 (paperback) 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a ENGLISH 
090 0 0 |a HF5415.2  |b .Z54 2007 
100 1 # |a Zikmund, William G.  |e author 
245 1 0 |a Exploring marketing research  |c William G. Zikmund, Barry J. Babin 
250 # # |a nineth edition 
264 # 1 |a Mason, OH  |b Thomson/South-Western  |c 2007 
300 # # |a xxi, 698 pages  |b chiefly color illustration  |c 29 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing research 
700 1 # |a Babin, Barry J. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=358809 
964 # # |c BOK  |d 01 
998 # # |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||