Essentials of corporate communication implementing practices for effective reputation management

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Bibliographic Details
Main Author:	Riel, C. B. M. van
Other Authors:	Fombrun, Charles J.
Format:	Book
Published:	Abingdon Routledge 2007
Subjects:	Corporate image Corporations > Public relations Communication in management > Public relations
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780415328258 (hard cover)
020	#	#	\|a 9780415328265 (soft cover)
020	#	#	\|a 041532825X (hard cover)
020	#	#	\|a 0415328265
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD30.3 \|b .R537 2007
100	1	#	\|a Riel, C. B. M. van
245	1	0	\|a Essentials of corporate communication \|b implementing practices for effective reputation management \|c Cees B.M. van Riel and Charles J. Fombrun
260	#	#	\|a Abingdon \|b Routledge \|c 2007
300	#	#	\|a xvi, 306 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Corporate image
650	#	0	\|a Corporations \|x Public relations
650	#	0	\|a Communication in management \|x Public relations
700	1	#	\|a Fombrun, Charles J.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=358716
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