Advertising principles and effective IMC practice

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Bibliographic Details
Other Authors:	Wells, William 1926-
Format:	Book
Published:	Singapore Pearson/Prentice Hall 2007
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-358527
020	#	#	\|a 9780131676602
020	#	#	\|a 0131676601
040	#	#	\|a ITMB
090	0	0	\|a HF5823 \|b .A38 2007
245	0	0	\|a Advertising \|b principles and effective IMC practice \|c William Wells ... [et al.]
260	#	#	\|a Singapore \|b Pearson/Prentice Hall \|c 2007
300	#	#	\|a xxxlll, 650 p. \|b ill. (some col.) \|c 27 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising
700	1	#	\|a Wells, William \|d 1926-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=358527
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.17.2\|\|00260##b002.17.2\|\|00260##c002.17.2\|\|00300##a002.17.2\|\|00300##b002.17.2\|\|00300##c002.17.2\|\|00500##a002.17.2\|\|