Advertising principles and effective IMC practice
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| Format: | Unknown |
| Published: |
Singapore
Pearson/Prentice Hall
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxxlll, 650 p. ill. (some col.) 27 cm |
| ISBN: | 9780131676602 0131676601 |
Advertising & IMC principles & practice 
ADVERTISING PRINCIPLES & PRACTICE