Exploring public relations

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR...

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Bibliographic Details
Other Authors: Yeomans, Liz, Tench, Ralph
Format: Unknown
Language:English
Published: Harlow, England New York FT Prentice Hall 2006
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Exploring public relations

Published 2009
Click Here to View Status and Holdings.
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