Exploring public relations
This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR...
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| Other Authors: | , |
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| Format: | Unknown |
| Language: | English |
| Published: |
Harlow, England New York
FT Prentice Hall
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Exploring public relations
PUBLIC RELATIONS STRATEGIES AND TACTICS
