Exploring public relations
This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR...
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| Other Authors: | , |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Harlow, England New York
FT Prentice Hall
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 0 | 0 | |a Exploring public relations |c [edited by] Ralph Tench and Liz Yeomans |
| 264 | # | 1 | |a Harlow, England |a New York |b FT Prentice Hall |c 2006 |
| 300 | # | # | |a xxx, 641 pages |b illustration |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree. |
| 650 | # | 0 | |a Public relations |
| 700 | 1 | # | |a Yeomans, Liz |
| 700 | # | # | |a Tench, Ralph |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=358502 |
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Exploring public relations