Reaching audiences a guide to media writing

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Bibliographic Details
Main Author:	Yopp, Jan Johnson
Other Authors:	McAdams, Katherine C.
Format:	Book
Published:	Boston, MA Pearson Allyn and Bacon 2007
Edition:	4th ed
Subjects:	Mass media > Authorship Mass media > Audiences
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0205483275 (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a P96.A86 \|b M38 2007
100	1	#	\|a Yopp, Jan Johnson
245	1	0	\|a Reaching audiences \|b a guide to media writing \|c Jan Johnson Yopp, Katherine C. McAdams
250	#	#	\|a 4th ed
260	#	#	\|a Boston, MA \|b Pearson Allyn and Bacon \|c 2007
300	#	#	\|a xiv, 385 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Mass media \|x Authorship
650	#	0	\|a Mass media \|x Audiences
700	1	#	\|a McAdams, Katherine C.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=358500
964	#	#	\|c BOK \|d 01