Just a click away advertising on the Internet

From modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This book discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click Away: Advertisi...

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Bibliographic Details
Main Author: Kaye, Barbara K (Author)
Other Authors: Medoff, Norman J
Format: Unknown
Language:English
Published: Boston, Mass Allyn and Bacon 2001
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