Just a click away advertising on the Internet
From modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This book discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click Away: Advertisi...
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Main Author: | Kaye, Barbara K (Author) |
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Other Authors: | Medoff, Norman J |
Format: | Unknown |
Language: | English |
Published: |
Boston, Mass
Allyn and Bacon
2001
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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