Marketing research

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Bibliographic Details
Main Author:	Aaker, David A.
Other Authors:	Kumar, V., Day, George S.
Format:	Book
Published:	Hoboken, NJ John Wiley & Sons, Inc. 2007
Edition:	9th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-358170
020	#	#	\|a 0470050764 (cloth)
020	#	#	\|a 9780470050767
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.2 \|b .A14 2007
100	1	#	\|a Aaker, David A.
245	1	0	\|a Marketing research \|c David A. Aaker, V. Kumar, George S. Day
250	#	#	\|a 9th ed
260	#	#	\|a Hoboken, NJ \|b John Wiley & Sons, Inc. \|c 2007
300	#	#	\|a xvii, 774 p. \|b ill. \|c 27 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	#	\|a Kumar, V. \|h George S.
700	#	#	\|a Day, George S. \|h V.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=358170