Public Relations Principles And Practice
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions;...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
International Thomson Business Press
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The principles & practice of public relations