Public Relations Principles And Practice

Public Relations Principles And Practice

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions;...

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Bibliographic Details
Other Authors: Kitchen, Philip J. (Editor)
Format: Book
Language:English
Published: Boston International Thomson Business Press 1997
Subjects:
Public realations
Online Access:Click Here to View Status and Holdings.
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