Public Relations Principles And Practice
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions;...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
International Thomson Business Press
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-357782 | ||
| 005 | 202021210841 | ||
| 008 | 200312t1997 -US a# #001#D eng D | ||
| 020 | # | # | |a 1861520913 |q paperback |
| 020 | # | # | |a 9781861520913 |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD59 |b .P823 1997 |
| 245 | 0 | 0 | |a Public Relations |b Principles And Practice |c edited by Philip J. Kitchen |
| 264 | # | 1 | |a Boston |b International Thomson Business Press |c 1997 |
| 264 | # | 4 | |c ©1997 |
| 300 | # | # | |a x, 323 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations. |
| 650 | # | 0 | |a Public realations |
| 700 | 1 | # | |a Kitchen, Philip J. |e editor |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=357782 |
| 964 | # | # | |c BOK |d 01 |
The principles & practice of public relations