Ads, fads, and consumer culture advertising's impact on American character and society
Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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Main Author: | Berger, Arthur Asa 1933- (Author) |
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Format: | Book |
Language: | English |
Published: |
Lanham
Rowman & Littlefield Publishers
2007
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Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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