Ads, fads, and consumer culture advertising's impact on American character and society
Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham
Rowman & Littlefield Publishers
2007
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 008 | t2007 MDU ag| |#001 ##eng#D | ||
| 020 | # | # | |a 9780742554436 (cloth : alk. paper) |
| 020 | # | # | |a 0742554430 (cloth : alk. paper) |
| 020 | # | # | |a 9780742554443 (pbk. : alk. paper) |
| 020 | # | # | |a 0742554449 (pbk. : alk. paper) |
| 040 | # | # | |a DLC |d ITMB |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5823 |b .B438 2007 |
| 100 | 1 | # | |a Berger, Arthur Asa |c 1933- |e author |
| 245 | 1 | 0 | |a Ads, fads, and consumer culture |b advertising's impact on American character and society |c Arthur Asa Berger ; with illustrations by the author |
| 250 | # | # | |a 3rd ed |
| 264 | # | 1 | |a Lanham |b Rowman & Littlefield Publishers |c 2007 |
| 300 | # | # | |a xxv, 217 pages : |b illustrations 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society. |
| 650 | # | 0 | |a Advertising |z United States |
| 650 | # | 0 | |a Popular culture |z United States |
| 650 | # | 0 | |a Consumer education |z United States |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=356693 |
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