Ads, fads, and consumer culture advertising's impact on American character and society

Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

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Bibliographic Details
Main Author: Berger, Arthur Asa 1933- (Author)
Format: Book
Language:English
Published: Lanham Rowman & Littlefield Publishers 2007
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
Physical Description:xxv, 217 pages : illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:9780742554436 (cloth : alk. paper)
0742554430 (cloth : alk. paper)
9780742554443 (pbk. : alk. paper)
0742554449 (pbk. : alk. paper)