Beyond the brand why engaging the right customers is essential to winning in business

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Bibliographic Details
Main Author:	Winsor, John 1959-
Format:	Book
Published:	Chicago Dearborn Trade Pub. 2004
Subjects:	Brand loyalty Product management
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.15 \|b .W565 2004
100	1	0	\|a Winsor, John \|d 1959-
245	1	0	\|a Beyond the brand \|b why engaging the right customers is essential to winning in business \|c John Winsor
260	0	0	\|a Chicago \|b Dearborn Trade Pub. \|c 2004
300	0	0	\|a xviii, 269 p. \|b ill. \|c 24 cm
504	0	0	\|a Includes bibliographical references and index
650	#	0	\|a Brand loyalty
650	#	0	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=356466
964	#	#	\|c BOK \|d 01