Beyond the brand why engaging the right customers is essential to winning in business
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| Format: | Unknown |
| Published: |
Chicago
Dearborn Trade Pub.
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 269 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0793188369 |
Overpromise and overdeliver the secrets of unshakable customer loyalty 
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