Captains of consciousness advertising and the social roots of the consumer culture
A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life
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| Format: | Book |
| Language: | English |
| Published: |
New York
BasicBooks
2001
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| Edition: | 25 th annivesary ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Channels of desire mass images and the shaping of American consciousness