Captains of consciousness advertising and the social roots of the consumer culture

Captains of consciousness advertising and the social roots of the consumer culture

A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life

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Bibliographic Details
Main Author: Ewen, Stuart (Author)
Format: Unknown
Language:English
Published: New York BasicBooks 2001
Edition:25 th annivesary ed
Subjects:
Advertising > Social aspects
Consumers
Advertising > History
Consumption (Economics) > History
Customer relations > History
Online Access:Click Here to View Status and Holdings.
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Description
Summary:A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life
Item Description:Originally published: 1994
Physical Description:257 pages [8] p of plates illustrations 21 cm
ISBN:0465021557

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