International business competing in the global marketplace
[This text] is intended for the first international business course at either the undergraduate or the MBA level. [The text]: Explains how and why the worlds countries differ; Presents a thorough review of the economics and politics of international trade and investment; Explains the functions of an...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
2005
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | [This text] is intended for the first international business course at either the undergraduate or the MBA level. [The text]: Explains how and why the worlds countries differ; Presents a thorough review of the economics and politics of international trade and investment; Explains the functions of and form of the global monetary system; Examines the strategies and structures of international business; Assesses the special roles of an international businesses various functions.-Pref. |
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| Item Description: | Includes registration code to McGraw-Hill/Irwin Online Resources web site on pamphlet inserted in book One folded map laid in |
| Physical Description: | xxiv, 720 pages colour illustrations, maps 29 cm. 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0072873957 |
International Business COMPETING IN THE GLOBAL MARKETPLACE