Marketing real people, real choices
For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cu
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 2020623898 | ||
| 008 | t2003 a 000 eng D | ||
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.35 |b .S65 2003 |
| 100 | 1 | # | |a Solomon, Michael R. |e author |
| 245 | 1 | 1 | |a Marketing |b real people, real choices |c Michael R. Solomon, Elnora W. Stuart |
| 250 | # | # | |a 3rd ed |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Prentice Hall |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xxxiii, 616 pages |b colour illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 577-590) and index |
| 520 | # | # | |a For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cu |
| 650 | # | 0 | |a Marketing |x Vocational guidance |
| 700 | 1 | # | |a Stuart, Elnora W. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=355545 |
| 964 | # | # | |c BOK |d 01 |
Marketing real people, real choices