Marketing real people, real choices

Marketing real people, real choices

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For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cu

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Bibliographic Details
Main Authors: Solomon, Michael R. (Author), Stuart, Elnora W. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall 2003
Edition:3rd ed
Subjects:
Marketing > Vocational guidance
Online Access:Click Here to View Status and Holdings.
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