Marketing real people, real choices

Marketing real people, real choices

Show other versions (7)

For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cu

Saved in:
Bibliographic Details
Main Authors: Solomon, Michael R. (Author), Stuart, Elnora W. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall 2003
Edition:3rd ed
Subjects:
Marketing > Vocational guidance
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cu
Physical Description:xxxiii, 616 pages colour illustrations 28 cm
Bibliography:Includes bibliographical references (p. 577-590) and index
ISBN:0130351342

Similar Items