Marketing real people, real choices
For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cu
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cu |
|---|---|
| Physical Description: | xxxiii, 616 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references (p. 577-590) and index |
| ISBN: | 0130351342 |
Marketing real people, real choices