Introduction to mass communication media literacy and culture
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2004
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| Edition: | Updated media enhanced 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Introduction to mass communication media literacy and culture