Introduction to mass communication media literacy and culture
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2004
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| Edition: | Updated media enhanced 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. |
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| Physical Description: | xxxvi, 529, [42] pages illustration (some col.), col. maps 26 cm 2 student CD-ROMs (4 3/4 in.) |
| Format: | System requirements for accompanying computer discs: For Windows and MacIntosh |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780072998375 |
Introduction to mass communication media literacy and culture