Political consultants and negative campaigning the secrets of the pros
One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham, Md.
University Press of America
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants. |
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| Physical Description: | iii, 175 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references (p. [167]-172) and index |
| ISBN: | 0761810080 (cloth) 0761810099(pbk.) |
Communication consultants in political campaigns ballot box warriors