Mixed media moral distinctions in advertising, public relations, and journalism
This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J.
L. Erlbaum Associates
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t2004 NJU ag| |#001 #dengdD | ||
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P94 |b .B53 2004 |
| 100 | 1 | # | |a Bivins, Thomas H |c 1947- |e author |q Thomas Harvey |
| 245 | 1 | 1 | |a Mixed media |b moral distinctions in advertising, public relations, and journalism |c Thomas H. Bivins |
| 264 | # | 1 | |a Mahwah, N.J. |b L. Erlbaum Associates |c 2004 |
| 300 | # | # | |a xii, 229 pages |b illustration |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 222-224) and indexes |
| 520 | # | # | |a This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed. |
| 650 | # | 0 | |a Mass media |x Moral and ethical aspects |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=354328 |
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Mixed media moral distinctions in advertising, public relations, and journalism