Mixed media moral distinctions in advertising, public relations, and journalism
This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J.
L. Erlbaum Associates
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed. |
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| Physical Description: | xii, 229 pages illustration 23 cm |
| Bibliography: | Includes bibliographical references (p. 222-224) and indexes |
| ISBN: | 9780805842579 |
Mixed media moral distinctions in advertising, public relations, and journalism