Advertising research the internet, consumer behavior, and strategy

Advertising research the internet, consumer behavior, and strategy

The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The a...

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Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Zinkhan, George M. (George Martin)
Format: Book
Language:English
Published: Chicago, Ill. American Marketing Association 2000
Subjects:
Marketing research > Research
Advertising > Research
Consumer behavior > Research
Internet marketing
Internet > Research
Online Access:Click Here to View Status and Holdings.
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