Advertising research the internet, consumer behavior, and strategy
The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The a...
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
American Marketing Association
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Using qualitative research in advertising: strategies, techniques, and applications
